Camilla Bakjord

Tell us a bit about your current role as CMO at Sicra.

I am responsible for leading our work in marketing and communication. This includes working on both large and small tasks with the goal of ensuring that our marketing strategies are effective.

In addition to working closely with the rest of the management and the team, I will also work with our sales team to optimize sales processes. Right now, we are working on a very exciting project to rebrand Sicra, which I find fun and motivating.

You are also a co-founder and board member of TechMarketing. How has this role impacted your career?

TechMarketing has given me a platform to network with other B2B/Tech marketers and share insights about complex buyer journeys.

This network has been important for exchanging ideas and best practices, which has helped me stay updated on the latest trends and technologies in marketing.

You have held leadership roles in various companies. What do you believe is the key to building a successful team?

I believe the key to building a successful team is creating a culture of openness and collaboration.

It is important to listen, acknowledge, and give people the opportunity to grow and develop. I also believe it is crucial that people feel safe in the workplace in general, and within their team.

I am a proponent of the 'S' in ESG (Environmental, Social, and Governance). The social aspect of sustainability is important to incorporate into the work when building a modern, inclusive workplace.

I don't think people buy a service just for the sake of the service; they choose to buy it from a company they want to collaborate with. The same goes for talented individuals out there; they choose a good company as their employer.

Sicra already has a unique and very nice culture that I look forward to learning more about and contributing to.

What motivates you the most in your career?

I am motivated by creating positive changes. Seeing concrete results from my work, such as increased brand awareness or improved employee satisfaction.

I want to contribute to people looking forward to going to work, to our collective success, and most importantly, to a safer future for our customers.

You have a background in marketing and leadership. What are your future career goals?

My future goals include continuing to work with what I enjoy the most, which is marketing, communication, and leadership.

I am always looking to learn more. My desire is to continue developing alongside the people around me. And of course, I have a strong desire to help shape a successful future for Sicra.

What do you like to do in your free time?

I enjoy a variety of activities. I am from Northern Norway, and I love fishing! My biggest achievement so far is catching a 14.5 kg halibut. I also love cooking and, of course, eating.

I also enjoy cycling. Last fall, I cycled the "Rallarvegen" in beautiful weather – a trip I highly recommend.

In the winter, I enjoy skiing, both cross-country and downhill. I recently tried ice bathing, which was both awful and wonderful, but I concluded that I will do it again.

Read the article: Sicra hires Camilla Bakjord as their first CMO >